Hi, I'm Ashray!


I’m a multidisciplinary designer based in Sydney, working across both digital and physical mediums. While my focus is on digital design (especially web and graphic), I’m equally drawn to and experienced in the tactile world of print and publication.


As a first-generation immigrant who recently obtained permanent residency in Australia, I’ve personally experienced the challenges of navigating unfamiliar systems that often lack inclusivity and integrated support for foreign nationals. These experiences have deeply shaped my understanding of the importance of empathetic, human-centered design.


I believe that empathy is at the core of great design, and I strive to ensure every decision I make is rooted in real human needs, creating meaningful experiences that tell stories.


When not designing, you'll find me taking photos of vintage signage typography, browsing antique shops, or swimming in salt water.

Hi, I'm Ashray!


I’m a multidisciplinary designer based in Sydney, working across both digital and physical mediums. While my focus is on digital design (especially web and graphic), I’m equally drawn to and experienced in the tactile world of print and publication.


As a first-generation immigrant who recently obtained permanent residency in Australia, I’ve personally experienced the challenges of navigating unfamiliar systems that often lack inclusivity and integrated support for foreign nationals. These experiences have deeply shaped my understanding of the importance of empathetic, human-centered design.


I believe that empathy is at the core of great design, and I strive to ensure every decision I make is rooted in real human needs, creating meaningful experiences that tell stories.


When not designing, you'll find me taking photos of vintage signage typography, browsing antique shops, or swimming in salt water.

Hi, I'm Ashray!


I’m a multidisciplinary designer based in Sydney, working across both digital and physical mediums. While my focus is on digital design (especially web and graphic), I’m equally drawn to and experienced in the tactile world of print and publication.


As a first-generation immigrant who recently obtained permanent residency in Australia, I’ve personally experienced the challenges of navigating unfamiliar systems that often lack inclusivity and integrated support for foreign nationals. These experiences have deeply shaped my understanding of the importance of empathetic, human-centered design.


I believe that empathy is at the core of great design, and I strive to ensure every decision I make is rooted in real human needs, creating meaningful experiences that tell stories.


When not designing, you'll find me taking photos of vintage signage typography, browsing antique shops, or swimming in salt water.

Pulp Magazine

Pulp Magazine

Pulp Magazine

May 2024 - Current

May 2024 - Current

May 2024 - Current

Editorial Designer

Editorial Designer

Editorial Designer

  • Developed visually compelling content for digital and print media, including event branding, marketing collateral, and social media assets.


  • Collaborating closely with design team to maintain visual coherence and adherence to editorial and print accessibility guidelines.


  • Managing creative direction and ensured adherence to brand identity across print and digital platforms.

  • Developed visually compelling content for digital and print media, including event branding, marketing collateral, and social media assets.


  • Collaborating closely with design team to maintain visual coherence and adherence to editorial and print accessibility guidelines.


  • Managing creative direction and ensured adherence to brand identity across print and digital platforms.

  • Developed visually compelling content for digital and print media, including event branding, marketing collateral, and social media assets.


  • Collaborating closely with design team to maintain visual coherence and adherence to editorial and print accessibility guidelines.


  • Managing creative direction and ensured adherence to brand identity across print and digital platforms.

EUX Digital Agency

EUX Digital Agency

EUX Digital Agency

August 2024 - October 2024

August 2024 - October 2024

August 2024 - October 2024

UX/UI Design Intern

UX/UI Design Intern

UX/UI Design Intern

  • Worked in a cross-functional team of UX designers to redesign client websites, ensuring alignment with brand objectives and enhancing user experience.


  • Collaborated closely with stakeholders, including the founder and CFO, to understand and prioritize client requirements, resulting in improved usability and client satisfaction scores.

  • Worked in a cross-functional team of UX designers to redesign client websites, ensuring alignment with brand objectives and enhancing user experience.


  • Collaborated closely with stakeholders, including the founder and CFO, to understand and prioritize client requirements, resulting in improved usability and client satisfaction scores.

  • Worked in a cross-functional team of UX designers to redesign client websites, ensuring alignment with brand objectives and enhancing user experience.


  • Collaborated closely with stakeholders, including the founder and CFO, to understand and prioritize client requirements, resulting in improved usability and client satisfaction scores.

Prodigi

Prodigi

Prodigi

October 2023- November 2023

October 2023- November 2023

October 2023- November 2023

UX Designer

UX Designer

UX Designer

  • Collaborated closely with product managers UX designers and business analysts to research, iterate, and prototype on our user interface concept.


  • Conducted user interviews and surveys, prototyping, and usability testing to validate design decisions and understand user behaviors and pain points.

  • Collaborated closely with product managers UX designers and business analysts to research, iterate, and prototype on our user interface concept.


  • Conducted user interviews and surveys, prototyping, and usability testing to validate design decisions and understand user behaviors and pain points.

  • Collaborated closely with product managers UX designers and business analysts to research, iterate, and prototype on our user interface concept.


  • Conducted user interviews and surveys, prototyping, and usability testing to validate design decisions and understand user behaviors and pain points.

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I acknowledge the Traditional Owners of the land on which I work and live, the Gadigal people of the Eora Nation. I pay my respect to their Elders, past and present, and remember that it always was and always will be Aboriginal land.

I acknowledge the Traditional Owners of the land on which I work and live, the Gadigal people of the Eora Nation. I pay my respect to their Elders, past and present, and remember that it always was and always will be Aboriginal land.

I acknowledge the Traditional Owners of the land on which I work and live, the Gadigal people of the Eora Nation. I pay my respect to their Elders, past and present, and remember that it always was and always will be Aboriginal land.