[Merit Pooled Design Test]
NSW Department of Education
Design task given to shortlisted candidates. The brief: Create three distinct design concepts for the ‘Teach NSW Network’. You have free rein to explore different directions in style, colour application and visual identity, while still aligning with our brand guidelines.
The below task led to my selection through the talent pooling process based on merit.
Design task given to shortlisted candidates. The brief: Create three distinct design concepts for the ‘Teach NSW Network’. You have free rein to explore different directions in style, colour application and visual identity, while still aligning with our brand guidelines.
The below task led to my selection through the talent pooling process based on merit.
Design task given to shortlisted candidates. The brief: Create three distinct design concepts for the ‘Teach NSW Network’. You have free rein to explore different directions in style, colour application and visual identity, while still aligning with our brand guidelines.
The below task led to my selection through the talent pooling process based on merit.

Concept 1 extends the Department of Education’s existing visual style while integrating the new band system introduced in the updated brand guidelines. This approach ensures maintains brand integrity, and reinforces the relevance of the Department’s communications within the refreshed identity framework.
Concept 1 extends the Department of Education’s existing visual style while integrating the new band system introduced in the updated brand guidelines. This approach ensures maintains brand integrity, and reinforces the relevance of the Department’s communications within the refreshed identity framework.
Concept 1 extends the Department of Education’s existing visual style while integrating the new band system introduced in the updated brand guidelines. This approach ensures maintains brand integrity, and reinforces the relevance of the Department’s communications within the refreshed identity framework.


Concept 2 adopts a modern, digital-first approach featuring a minimal and clean visual style supported by the use of contemporary illustrations.
Concept 2 adopts a modern, digital-first approach featuring a minimal and clean visual style supported by the use of contemporary illustrations.
Concept 2 adopts a modern, digital-first approach featuring a minimal and clean visual style supported by the use of contemporary illustrations.


Concept 3 applies the new band system and modular graphics to create a more approachable and youthful visual identity. This concept supports clear communication with younger audiences (Early career teachers) while maintaining full compliance with the Department of Education’s updated brand guidelines.
Concept 3 applies the new band system and modular graphics to create a more approachable and youthful visual identity. This concept supports clear communication with younger audiences (Early career teachers) while maintaining full compliance with the Department of Education’s updated brand guidelines.
Concept 3 applies the new band system and modular graphics to create a more approachable and youthful visual identity. This concept supports clear communication with younger audiences (Early career teachers) while maintaining full compliance with the Department of Education’s updated brand guidelines.

