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[Personal Project]
Third Space Gallery
[A fictional inclusive contemporary art gallery based in the Blue Mountains]
Brand identity
Third Space is contemporary, fluid and inclusive. Its visual identity is built around the idea of liminality, a place where transformation happens and perspectives shift. The adaptable logo system reflects this openness, creating a flexible mark that moves with the gallery’s ethos.
The color palette draws from the natural tones of the Blue Mountains, with soft earth and light neutrals that ground the identity in place while keeping it understated. The focus is on creating space, not filling it, a visual language that lets the art and voices within the gallery lead.